Stop Raising Awareness

6 evidence based ideas to help move beyond awareness to action

A little more than a decade ago, a movement spread across Facebook. Feeds started filling up with the names of colors. Nothing more. No explanation, link or follow up. (Hint: most of the feeds were women’s.)

It turns out that a message started spreading just by word of mouth that, according to The Washington Post, said something like,

"Some fun going o…